Introduction to THE essentials of marketing
Advance Your Marketing Knowledge
Gain essential marketing knowledge and skills for those new to marketing or with basic knowledge.
About
From Marketing To Digital & Campaign Marketing
By the end of this course, you will have a strong grasp of the fundamentals marketing, digital marketing and campaign marketing. Additionally, you will gain valuable insights into other marketing topics and courses that are available within our school, enabling you to take your skills to the next level.
Features
From the Basics to the Finer Details
This course focuses on providing students with the ability to understand the role of marketing in business and the practical skills to apply that knowledge.
The traditional marketing theories are explained with the aid of real-life examples. Students learn how digital marketing theories are applied by businesses into marketing campaigns that engage and influence consumers.
100% Virtual
This is a 100% online course that does not require class attendance.
Supplemental Resources
Extra resources in the form of handouts are available.
Quizzes
Test your knowledge and progress with multiple choice quizzes.
Module 1: Marketing
Starting With The Basics
This module focuses on providing you with the ability to understand the role of marketing in business.
Other Course Modules
Content Module 1.1: Introduction to FINNBERRY + Customer Archetype Task
You’ll work on a case company to master marketing to consumers and develop skills for excelling in the field.
Content Module 1.2: Consumer Decision Making Process + Value Proposition Canvas Task
Learn how consumers make purchasing decisions and how marketing can impact on those decisions.
Module 2: Introduction to Digital Marketing
Discover the power of combining digital and traditional marketing strategies to captivate and engage today’s consumers.
Content Module 2.1: Customer Journey + Customer Journey Mapping
Learn about the journey consumers go on as the navigate through their purchasing decisions using different devices and combining offline and online brand experiences.
MODULE 3: Campaign Marketing
Understand the basics of campaign marketing by learning how companies set goals, identify their value proposition, and persuade consumers along the customer journey.
Module 4: TikTok Marketing
Discover the power of TikTok as a trending social media platform that companies can leverage to captivate audiences. We will delve into the exciting features and advantages it offers from a marketing perspective.
Content Module 4.1: TikTok Marketing in Practice
With your newly honed marketing skills, it’s time to demonstrate your expertise by promoting the case company. Create an engaging branded TikTok.
Testimonials
Success Stories
This is a brand new course, so we have added testimonials from some of our other courses. Let us know your thoughts and we will add them here.
Student
Facebook & Instagram Marketing.
Useful Course
I really enjoyed that start of this course but in some of the last sections I found it was difficult. Overall it was a useful course to attend
Student
Marketing Strategy & Practice
Clear information
The information we got had a clear goal. This motivated me to learn more and pay attention in classes.
Student
Digital marketing Student
Very Comprehensive
This course over all was my favorite among all the social media marketing / branding classes I took. It was very comprehensive.
Start Advancing Your Marketing Knowledge Today
Learn
Gain marketing knowledge and skills.
Achieve
Test your knowledge with quizzes.
Practice
Showcase your new skills.