module 1
Starting with the Basics
This module focuses on providing students with the ability to understand the role of marketing in business.
Overview
Explore the essential building blocks of marketing.
Duration
40 min
Testing
1 Quizz
Trailer
Module 1 Preview (to be edited)
Module 1 Topics
What You Will Learn
Marketing Process
Customer Marketing
Identifying Customer Needs
Value Proposition
Other Course Modules
Content Module 1.1: Introduction to FINNBERRY + Customer Archetype Task
You’ll work on a case company to master marketing to consumers and develop skills for excelling in the field.
Content Module 1.2: Consumer Decision Making Process + Value Proposition Canvas Task
Learn how consumers make purchasing decisions and how marketing can impact on those decisions.
Module 2: Introduction to Digital Marketing
Discover the power of combining digital and traditional marketing strategies to captivate and engage today’s consumers.
Content Module 2.1: Customer Journey + Customer Journey Mapping
Learn about the journey consumers go on as the navigate through their purchasing decisions using different devices and combining offline and online brand experiences.
Module 3: Campaign Marketing
Understand the basics of campaign marketing by learning how companies set goals, identify their value proposition, and persuade consumers along the customer journey.
Module 4: TikTok Marketing
Discover the power of TikTok as a trending social media platform that companies can leverage to captivate audiences. We will delve into the exciting features and advantages it offers from a marketing perspective.
Content Module 4.1: TikTok Marketing in Practice
With your newly honed marketing skills, it’s time to demonstrate your expertise by promoting the case company. Create an engaging branded TikTok.
Start Advancing Your Marketing Knowledge Today
Learn
Gain marketing knowledge and skills.
Achieve
Test your knowledge with quizzes.
Practice
Showcase your new skills.